Wishbooks: A Look at Christmas Catalogs of the ’70s

Children of the ’70s, please gather ’round. Although not a television special, we’re going back in time for some nostalgic fun and holiday cheer. Today, we’re talking about Wishbooks—the Christmas catalogs of our youth. The Christmas Bible, if you will. Whether it was Sears, Montgomery Ward, JCPenney, or another department store, these catalogs were a much-anticipated staple of the season. What is a Christmas Catalog? Christmas catalogs were telephone-book-sized tomes from department stores, showcasing everything anyone could ever want for Christmas. Sure, they featured adult items like clothes, pots and pans, or fishing rods—but let’s be real: these voluminous books Continue Reading

This post contains affiliate links. If you click the link, I earn a small commission—at no extra cost to you.